Effective Email Subject Lines in 2015

Email Marketing Belfast

1. Trim the excess

Subject lines should be concise and punchy. Many people check their email on mobile, which means longer subject lines can be cut off. Limit the subject line to around 50 characters. If your subject line is too long or too wordy, trim it, less is more.

2. Avoid fatigue

There are only so many times you can see the word SALE or DEAL before becoming immune! Your customers are the same, mix it up a little, change the wording you use and give your customers a reason to open your mail.

Why not start off with the first line of a joke to mix up your routine? When was the last time you saw this executed in a subject line, remember, the person to do something first, wins.

3. Strengthen your marketing muscles

Think about emotions. Marketing in its simplest form is happiness. People want to be in on something new, but they also want a great deal. Words like “new” and “exclusive” are winning business every day on email.

4. Motivate with urgent calls to action

Everyone needs motivation. When it comes to subject lines, create a sense of urgency. Tell your customers what you want them to do with a call to action.

“Buy now!” or “Just 5 places left” are examples of strong calls to action.

5. Check and Double Check.

Nothing says “delete this email and never work with this company” better than spelling mistakes in an email marketing campaign. Have your next post proofed by a colleague, everyone can make mistakes.

Everyone’s email marketing journey is different so fill in this form to speak to an informed digital account manager who will personally review your needs.

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