Social Media Marketing Trends 2015

Caster & Candy has reviewed the top predicted social media marketing trends from the experts for 2015, below are some of things we expect to happen next year.

Brands will realise that storytelling is key on social media.
Content is king, but context is as important.
Social Media is not just a “nice to have” it’s essential to a brand’s online presence.
Instant messaging platforms like whatsapp and snapchat will compete with Facebook for eye-line presence.
Things will continue to go wrong, social media is still young there is still a huge margin for error.
Marketing, communications and external teams will work together to develop one voice across all platforms.
Social media will want to become your online wallet for transactions between friends.
Smart devices will get more social, options to “share as you live” will become the norm.
Privacy will become more of a concern.
Internet marketing will make up 25% of an overall brand budget.

Tweet us with your predictions for 2015 @castercandy

Trends taken from TIME, Forrester & Other sources.

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