“Yeah, I saw that on Facebook.”

Customers of your brand are online, using Facebook and interested in buying your products.

What would it take for people to say this about your business?

Saw it on Facebook

“Yeah, I saw it on Facebook”

In order to get your content marketing into shape for people to say this about your business we at Caster & Candy have devised a 5 step plan to develop what your customers want.

Step 1. Ask your customers what they love about your brand.

Step 2. Take a picture of what your customers want.

Step 3. Create a little copy, something that speaks in the language of your target market.

Step 4. Combine the picture, the copy into a post.

Step 5. Analyse the results of your post on Facebook insights and boost the best performing posts.

Who does this well? Starbucks for one…


At times, online interaction is based on sharing what you think is cool and what you think your audience will like. This drives interaction and reaches the friends of friends you want to see.

Paying for exposure is another route directly to the customer on Facebook without them having to have liked your friends, for £500 you can have over half million people see your messaging, something only possible before with billboard/magazine/TV advertising for a much higher cost.

Call us on 028 90 31 61 31 or email info@casterandcandy.com to discuss your future Facebook posts.

previous post: Effective Email Subject Lines in 2015

next post: Story Telling – One of our favourites, The Giant’s Causeway


From our valued customers...

“From start to finish our website was professionally assessed and redesigned, it now delivers the results we need to stay competitive and reach our goals.”

- Callum Short - Travel Industry

“Our website was not working for us, Caster & Candy worked to fix and increase the priority on user experience.”

- Paul Wills - Insurance Company.


Back to Top